Friman S.A. Frozen Foods is a leading company in the distribution of food products to the HORECA sector and institutional customers.
With a highly demanding operation—where punctuality, cold-chain control, and responsiveness are essential—the company faced significant challenges in maintaining efficiency and traceability in its deliveries.
Before embarking on its digital transformation, route planning relied heavily on each driver’s individual knowledge. This made it difficult to adapt to daily changes, incidents, or new operational needs.
In addition, post-delivery administrative processes placed a heavy burden on the team. Route closure and settlement were performed manually, leading to delays, poor visibility, and room for error between what was happening on the road, in the warehouse, and in administration.
— Pere Valls Navarro, Director of Operations at Friman
Friman's geographic coverage: Its sales network spans Catalonia, northern Valencia, Andorra, and Mallorca.
To modernize its distribution, Friman implemented Drivin’s platform, centralizing and automating key processes in its logistics operations.
The solution enabled the company to move toward more dynamic and connected management through:
Thanks to this comprehensive digitization, Friman was able to efficiently integrate its in-transit operations, warehouse, and administrative functions into a single platform.
The implementation of Drivin brought about a structural change in Friman's operations, resulting in logistics that are much more agile, traceable, and efficient.
The company shifted from a static planning approach to a dynamic model capable of adapting quickly to daily changes without losing control of operations.
Digitization eliminated much of the manual work involved in route closures and settlements, improving response times and information transparency.
The use of digital delivery receipts with proof of delivery, signatures, and geolocation helped reduce complaints and misunderstandings with end customers, thereby improving service quality.
Centralizing key performance indicators enabled Friman to monitor critical operational variables and provide reliable information for reporting metrics such as OTIF and carbon footprint to corporate clients.
“With Drivin, we’ve moved to a truly dynamic planning process that can adapt to day-to-day changes without losing control of the big picture. In our operations, that’s not just a marginal improvement—it’s a structural change.”
“The digital delivery receipt has been key to building trust with the end customer. Having proof of the delivery time, including a signature and geolocation, has reduced complaints and misunderstandings.”
Beyond the technology itself, one of the factors Friman valued most was the constant support provided by the Drivin team throughout the entire implementation and operational development process.
Their hands-on support and deep understanding of logistics made it possible to build a long-term relationship based on collaboration and continuous improvement.
“Drivin didn’t just sell us software and then leave us to fend for ourselves. They’ve provided constant support. Having a partner who understands logistics operations—and not just the technology—is what really makes this work.”
Learn how Drivin can help you optimize your deliveries, automate processes, and gain complete, real-time visibility into your logistics operations.