{"id":2106,"date":"2021-07-14T19:08:22","date_gmt":"2021-07-14T19:08:22","guid":{"rendered":"https:\/\/drivin.wpenginepowered.com\/blog\/qual-e-a-funcao-de-uma-torre-de-controle\/"},"modified":"2021-07-14T19:08:22","modified_gmt":"2021-07-14T19:08:22","slug":"qual-e-a-funcao-de-uma-torre-de-controle","status":"publish","type":"post","link":"https:\/\/driv.in\/pt\/blog\/qual-e-a-funcao-de-uma-torre-de-controle","title":{"rendered":"Qual \u00e9 a fun\u00e7\u00e3o de uma torre de controle?"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/driv.in\/wp-content\/uploads\/2026\/10\/qual-e-a-funcao-de-uma-torre-de-controle-1.jpg\" alt=\"\" class=\"wp-image-3293\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nada melhor em uma opera\u00e7\u00e3o log\u00edstica do que saber exatamente onde cada ve\u00edculo da frota est\u00e1, n\u00e3o \u00e9 mesmo? E que tal poder acompanhar o status do servi\u00e7o, as coletas, as ocorr\u00eancias etc.? Ter <strong>informa\u00e7\u00e3o em tempo real<\/strong> desse tipo de processo \u00e9 muito \u00fatil para uma tomada de decis\u00e3o r\u00e1pida e assertiva. Uma vis\u00e3o completa desse panorama s\u00f3 \u00e9 poss\u00edvel com uma <strong>torre de controle log\u00edstico<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ferramenta propicia <strong>maior visibilidade da cadeia<\/strong> de suprimentos e ajuda a gerenciar de forma eficiente o neg\u00f3cio. Al\u00e9m disso, com ela \u00e9 poss\u00edvel ter <strong>vantagem competitiva<\/strong> por meio dos processos controlados. Quer saber mais sobre como funciona uma torre de controle? Confira neste artigo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 torre de controle?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia \u00e9 muito eficiente para melhorar os processos, e com a torre de controle n\u00e3o \u00e9 diferente. Trata-se de uma <strong>central integrada<\/strong> que gerencia todas as informa\u00e7\u00f5es sobre os processos log\u00edsticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou seja, atrav\u00e9s da tecnologia os <strong>dados s\u00e3o atualizados<\/strong> de maneira automatizada, com <strong>rastreabilidade e padroniza\u00e7\u00e3o<\/strong>. Essa funcionalidade permite realizar mais efetivamente algumas atividades, como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>planejar demandas;<\/li>\n\n\n\n<li>controlar o status das entregas;<\/li>\n\n\n\n<li>enviar notifica\u00e7\u00f5es;<\/li>\n\n\n\n<li>manter indicadores de performance da opera\u00e7\u00e3o;<\/li>\n\n\n\n<li>enviar e receber notifica\u00e7\u00f5es para a tomada de decis\u00e3o;<\/li>\n\n\n\n<li>resolver rapidamente eventuais problemas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para empresas com uma <strong>cadeia de suprimentos mais complexa<\/strong>, a torre de controle \u00e9 bastante eficaz. Ela concentra e analisa os dados para a tomada de decis\u00e3o e para a resolu\u00e7\u00e3o de problemas. Num \u00fanico sistema, \u00e9 poss\u00edvel identificar <a href=\"http:\/\/www.guiadotrc.com.br\/noticias\/noticiaID.asp?id=35665\">gargalos<\/a> e solucion\u00e1-los de forma \u00e1gil, criando <strong>novas estrat\u00e9gias <\/strong>para o neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diferen\u00e7a entre torre de controle e central de monitoramento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As duas tecnologias s\u00e3o <strong>totalmente complementares<\/strong>. Uma faz o gerenciamento da movimenta\u00e7\u00e3o de mercadorias; a outra est\u00e1 conectada \u00e0s informa\u00e7\u00f5es sobre os percursos dos itens desde o armaz\u00e9m at\u00e9 o destino final (o cliente).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para explicar melhor, a <strong>central de monitoramento<\/strong> recebe as informa\u00e7\u00f5es relacionadas ao transporte. Ela costuma estar dividida em regi\u00f5es, com diversas centrais que se reportam \u00e0 base em que os dados ficam concentrados. Nesse caso, \u00e9 a <strong>torre de controle<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Caracter\u00edsticas da torre de controle log\u00edstico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem <strong>tr\u00eas pilares<\/strong> para o funcionamento de uma torre de controle log\u00edstico. Somente com eles o planejamento sair\u00e1 conforme o esperado e alcan\u00e7ar\u00e1 os resultados de acordo com as expectativas do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, tamb\u00e9m \u00e9 necess\u00e1rio <strong>alinhar metas<\/strong>, <strong>automa\u00e7\u00e3o<\/strong>, <strong>padroniza\u00e7\u00e3o <\/strong>de processos e acompanhamento de <strong>m\u00e9tricas <\/strong>para a efic\u00e1cia da solu\u00e7\u00e3o. Confira quais s\u00e3o esses tr\u00eas principais pilares.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tecnologia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia \u00e9 uma grande aliada de qualquer processo, e na \u00e1rea log\u00edstica isso tamb\u00e9m acontece. As solu\u00e7\u00f5es servem para dar <strong>suporte ao processamento e \u00e0 coleta de informa\u00e7\u00f5es<\/strong>. \u00c9 o caso, por exemplo, de <a href=\"https:\/\/www.totvs.com\/blog\/erp\/o-que-e-erp\/\">ERP<\/a>, <a href=\"https:\/\/esales.com.br\/blog\/sistema-tms-o-que-e-e-qual-sua-importancia-para-logistica\/\">TMS<\/a>, sistemas de rastreamento e de comunica\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ali\u00e1s, todos esses sistemas t\u00eam o objetivo de garantir uma <strong>vis\u00e3o em tempo real<\/strong> dos processos da cadeia log\u00edstica. Com tecnologia, os processos s\u00e3o automatizados, <strong>otimizando recursos e tempo<\/strong> para que a equipe trabalhe de maneira estrat\u00e9gica e eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Processos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A torre de controle serve para melhorar os processos, ent\u00e3o esse \u00e9 o pilar principal da metodologia. Com isso, \u00e9 poss\u00edvel <strong>desenhar e aprimorar<\/strong> cada etapa da cadeia log\u00edstica, propiciando agilidade, efici\u00eancia e redu\u00e7\u00e3o de custos operacionais. Com ela, \u00e9 poss\u00edvel atender <strong>diferentes demandas<\/strong>, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>planejamento log\u00edstico;<\/li>\n\n\n\n<li>pagamento de faturas;<\/li>\n\n\n\n<li>auditoria de fretes;<\/li>\n\n\n\n<li>cota\u00e7\u00f5es;<\/li>\n\n\n\n<li>an\u00e1lise da efici\u00eancia de entrega;<\/li>\n\n\n\n<li>acompanhamento das cargas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, \u00e9 necess\u00e1rio que diversos sistemas e fontes de informa\u00e7\u00f5es estejam <strong>integrados<\/strong>, garantindo a <strong>vis\u00e3o total da opera\u00e7\u00e3o<\/strong>. Al\u00e9m disso, fica mais f\u00e1cil para a equipe evidenciar os gaps e conseguir solucionar problemas de maneira r\u00e1pida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pessoas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas s\u00e3o pe\u00e7as fundamentais para o funcionamento da torre de controle fazer sentido. Ali\u00e1s, s\u00e3o elas as respons\u00e1veis pela <strong>an\u00e1lise<\/strong> e pela <strong>tomada de decis\u00e3o<\/strong> a partir de informa\u00e7\u00f5es e relat\u00f3rios gerados pelo sistema. Inclusive, uma <strong>equipe confi\u00e1vel<\/strong>,<strong> bem treinada <\/strong>e <strong>focada em solu\u00e7\u00f5es<\/strong> faz toda a diferen\u00e7a para uma opera\u00e7\u00e3o de sucesso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfim, a torre de controle \u00e9 uma solu\u00e7\u00e3o que envolve diversos processos e tecnologias. Esses pilares precisam funcionar <strong>em conjunto<\/strong>, de forma integrada. Com isso, os resultados ser\u00e3o excelentes e contribuir\u00e3o para gerar <strong>mais competitividade<\/strong> para o neg\u00f3cio. Gostou das dicas? Ent\u00e3o continue acompanhando nosso blog para mais artigos como este.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qual \u00e9 a fun\u00e7\u00e3o de uma torre de controle?<\/p>\n","protected":false},"author":28,"featured_media":2105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[152],"class_list":["post-2106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-logistica-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual \u00e9 a fun\u00e7\u00e3o de uma torre de controle?<\/title>\n<meta name=\"description\" content=\"Qual \u00e9 a fun\u00e7\u00e3o de uma torre de controle?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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