{"id":2307,"date":"2022-11-30T02:08:35","date_gmt":"2022-11-30T02:08:35","guid":{"rendered":"https:\/\/drivin.wpenginepowered.com\/blog\/last-mile-delivery-ultima-milha-investir\/"},"modified":"2022-11-30T02:08:35","modified_gmt":"2022-11-30T02:08:35","slug":"last-mile-delivery-ultima-milha-investir","status":"publish","type":"post","link":"https:\/\/driv.in\/pt\/blog\/last-mile-delivery-ultima-milha-investir","title":{"rendered":"Last-mile: PMEs precisam ou n\u00e3o investir na \u00faltima milha?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A entrega de \u00faltima milha (last-mile delivery)&nbsp; \u00e9 o transporte de produtos e mercadorias de um centro de distribui\u00e7\u00e3o ou hub log\u00edstico at\u00e9 o destino de entrega: a porta do cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo da log\u00edstica last-mile \u00e9 entregar as encomendas da forma mais acess\u00edvel, r\u00e1pida e precisa e com o melhor custo-benef\u00edcio poss\u00edvel, algo que para muitos neg\u00f3cios \u00e9 um desafio devido \u00e0 evolu\u00e7\u00e3o dos h\u00e1bitos de consumo, que tem tornado cada vez mais dif\u00edcil fidelizar clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independente do tamanho de um neg\u00f3cio, se ele tiver produtos para entregar, precisar\u00e1 ter um olhar atento para a sua log\u00edstica e sua gest\u00e3o. Por esta raz\u00e3o, muitas PMEs (Pequenas e M\u00e9dias Empresas) come\u00e7am a investir cada vez em ferramentas que facilitem a log\u00edstica de \u00faltima milha como estrat\u00e9gia para se diferenciar da concorr\u00eancia. Voc\u00ea sabia que, de acordo com o <a href=\"https:\/\/www.businesswire.com\/news\/home\/20220922005176\/en\/Pitney-Bowes-Parcel-Shipping-Index-Reveals-China-Is-First-Country-to-Ship-100-Billion-Parcels-as-Global-Parcel-Volume-Reaches-159-Billion-In-2021\">Pitney Bowes Parcel Shipping Index<\/a>, mais de 5 mil pacotes s\u00e3o enviados a cada segundo? Essas informa\u00e7\u00f5es est\u00e3o em concord\u00e2ncia aos dados hist\u00f3ricos para todo o ano de 2021 e levam em considera\u00e7\u00e3o 13 principais mercados em todo o mundo.Embora seja necess\u00e1rio o investimento, dada a import\u00e2ncia da last-mile para a conclus\u00e3o da opera\u00e7\u00e3o, os custos de entrega de \u00faltima milha podem chegar a<a href=\"https:\/\/www.insiderintelligence.com\/insights\/last-mile-delivery-shipping-explained\/\"> 53% no total<\/a> na cadeia e, para completar, os clientes est\u00e3o cada vez menos dispostos a pagar pela taxa de entrega.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma informa\u00e7\u00e3o n\u00e3o menos importante \u00e9 que apenas 28% dos consumidores estariam dispostos a pagar mais por um servi\u00e7o de entrega, de 2 a 4 dias, contra 72%, que prefeririam economizar, e esperar de 5 a 7 dias por ela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 justamente porque o or\u00e7amento das PMEs \u00e9 mais restrito que \u00e9 preciso otimizar os recursos, aproveitar da melhor forma o tempo da equipe e organizar da melhor forma poss\u00edvel as rotas de entrega. Alguns tipos de empresa de menor porte que podem se beneficiar de solu\u00e7\u00f5es de otimiza\u00e7\u00e3o na last-mile:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas terceirizadas de log\u00edstica (3PL).<\/li>\n\n\n\n<li>Empresas varejistas (PMEs) modelo direto ao consumidor.<\/li>\n\n\n\n<li>Empresas de entrega de comida.<\/li>\n\n\n\n<li>Supermercados que oferecem entrega.<\/li>\n\n\n\n<li>Lojas de departamento que oferecem entregas.<\/li>\n\n\n\n<li>Floricultura.\u00a0<\/li>\n\n\n\n<li>Restaurantes que oferecem delivery.<\/li>\n\n\n\n<li>Farm\u00e1cias que oferecem delivery.<\/li>\n\n\n\n<li>E-commerce dos mais variados nichos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O que torna a entrega de \u00faltima milha desafiadora?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O aprimoramento das tecnologias, o desenvolvimento do E-commerce, a facilidade para pedir cada vez mais on-line, bem como o do omnichannel interferem na forma como a log\u00edstica de last-mile acontece. Al\u00e9m disso, h\u00e1 uma mudan\u00e7a nas expectativas, desejos e comportamento do consumidor nos \u00faltimos anos, tornando-se mais atento e exigente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobretudo no mundo B2C (business to consumer), os envios efetuados podem partir todos do mesmo armaz\u00e9m ou centro de distribui\u00e7\u00e3o, mas s\u00e3o enviados para m\u00faltiplos destinos, o que faz com que a gest\u00e3o de transportes seja uma quest\u00e3o vital para oferecer um servi\u00e7o de entrega de qualidade e confi\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para realizar essa ampla movimenta\u00e7\u00e3o de mercadorias, de grandes varia\u00e7\u00f5es de complexidade, haver\u00e1 que serem consideradas as paradas, o tempo de estrada, disponibilidade de ve\u00edculos e condutores, administra\u00e7\u00e3o de ve\u00edculos e como adequar todas essas vari\u00e1veis para o cumprimento de um prazo, mantendo a qualidade a um pre\u00e7o competitivo.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/driv.in\/wp-content\/uploads\/2026\/10\/last-mile-delivery-ultima-milha-investir-2.jpeg\" alt=\"last-mile\" class=\"wp-image-9057\" style=\"aspect-ratio:1.5075376884422111;width:300px;height:auto\"\/><figcaption class=\"wp-element-caption\">Imagem Envato<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E conquistar essa efici\u00eancia exige um planejamento minucioso que considere todas as restri\u00e7\u00f5es e problemas que podem acontecer nos processos de distribui\u00e7\u00e3o. Por isso \u00e9 preciso estar atento \u00e0s condi\u00e7\u00f5es clim\u00e1ticas, ao tr\u00e2nsito, \u00e0 documenta\u00e7\u00e3o dos ve\u00edculos, \u00e0 manuten\u00e7\u00e3o preventiva e corretiva, bem como adotar ferramentas que facilitem as etapas de organiza\u00e7\u00e3o de todos os processos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como incluir solu\u00e7\u00f5es otimizadas na last-mile?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto maior o n\u00famero de entregas puder ser realizado em um menor espa\u00e7o de tempo, considerando-se a manuten\u00e7\u00e3o da qualidade e, claro, o respeito \u00e0s jornadas laborais, menos desperd\u00edcios e maior lucro haver\u00e1 para a empresa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, a otimiza\u00e7\u00e3o j\u00e1 pode contar com softwares de roteiriza\u00e7\u00e3o e otimiza\u00e7\u00e3o de rotas, com fun\u00e7\u00f5es de sistemas de gerenciamento de transporte como um TMS SaaS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empresas como Drivin, nos \u00faltimos anos, vem ganhado destaque por oferecer, a um \u00f3timo custo benef\u00edcio, monitoramento da frota em tempo real, facilitar o conhecimento do desempenho de cada motorista e ve\u00edculo e reduzir consideravelmente os atrasos nas entregas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse software permite criar um sistema centralizado de estimativa e roteamento, que ajuda a concluir o planejamento, a execu\u00e7\u00e3o e monitoramento log\u00edstico em todas as suas etapas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/driv.in\/wp-content\/uploads\/2026\/10\/transporte-e-distribuicao-na-logistica-2.jpeg\" alt=\"Last-mile\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sua PME est\u00e1 procurando um servi\u00e7o de consultoria log\u00edstica? <a href=\"https:\/\/api.whatsapp.com\/send\/?phone=593958762266&amp;text&amp;type=phone_number&amp;app_absent=0\" target=\"_blank\" rel=\"noopener\">Entre em contato agora com um de nossos consultores!&nbsp;<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A entrega de \u00faltima milha (last-mile delivery) \u00e9 o transporte de produtos e mercadorias de um centro de distribui\u00e7\u00e3o ou hub log\u00edstico at\u00e9 o destino de entrega: a porta do cliente.<\/p>\n","protected":false},"author":24,"featured_media":2306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[152],"class_list":["post-2307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-pt","tag-logistica-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Last-mile: PMEs precisam ou n\u00e3o investir na \u00faltima milha?<\/title>\n<meta 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