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big data distribution process

Big Data: An Essential Tool for Distribution Process Optimization


Big Data has become an essential tool for optimizing distribution processes. Thanks to its ability to process large volumes of data, companies can gain valuable insights that enhance efficiency and effectiveness in logistics.

In the realm of logistics, this data collection can greatly contribute to optimizing the supply chain, as it provides a current view of customer behavior and predicts future actions, ultimately leading to improved outcomes and customer loyalty.

According to DHL, 36% of companies of various sizes have successfully implemented artificial intelligence (often based on big data) for supply chain and logistics processes, and AI is expected to increase logistics productivity by more than 20% by 2035”.

Understanding Distribution Processes

Distribution processes in logistics encompass all activities related to moving products from the point of production to the end consumer. These include inventory management, transportation, storage, and delivery. One of the main challenges in distribution is ensuring timely and efficient delivery while keeping costs low.

Applications of Big Data in Distribution

  • Predictive Analysis for Inventory Management: Big Data allows for analyzing historical trends and demand patterns to forecast future stock needs, reducing the risk of overstocking or shortages.
  • Route Optimization and Transportation Cost Reduction: By analyzing traffic data, weather conditions, and other factors, companies can plan more efficient routes that save time and fuel.
  • Real-Time Monitoring to Improve Operational Efficiency: Tracking the location of vehicles and the status of shipments enables companies to respond quickly to unforeseen events and adjust their operations accordingly.
  • Personalization of the Customer Experience: Analyzing customer behavior and preferences data allows companies to offer more personalized services and enhance customer satisfaction.

Big Data in Last-Mile Logistics

Last-mile logistics is a crucial scenario where big data can play a transformative role. In daily operations, this technology offers opportunities to refine and, when necessary, redefine internal processes while providing more effective control of external activities, resulting in mutual benefits for all involved parties.

Big data facilitates an increase in transparency levels in the last mile, allowing for the identification and addressing of critical points such as communication failures, route issues, or failed deliveries. Additionally, this tool enables the optimization of process quality and efficiency, which is essential for effectively planning and scheduling deliveries, directly impacting consumer perception.

By employing big data, those responsible for last-mile logistics can anticipate market demands and, for example, plan and optimize delivery routes more accurately. In short, big data emerges as an indispensable ally for improving last-mile logistics, benefiting both companies and consumers.

Sources of Big Data in Logistics

Big data sources are the places from which information can be obtained. In logistics, some of them include:

  • GPS Data and Tracking Systems: Provide real-time information on the location and status of delivery vehicles.
  • IoT Sensors: Collect data on environmental conditions, product temperature, and more, especially useful for delivering perishable items.
  • Fleet Management Platforms: Offer analysis on vehicle performance, driver behavior, and fuel efficiency.
  • Traffic and Weather Data: Assist in planning optimal routes and anticipating potential delays.
  • Delivery History and Customer Feedback: Facilitate the identification of areas for improvement and the customization of services

By integrating and analyzing these data sources, logistics companies can make more informed decisions and significantly improve efficiency and customer satisfaction in the last mile.

Drivin is a SaaS TMS focused on meeting the logistics needs of companies and businesses with intensive transportation operations. We make logistics operations profitable, improving the level of customer service.

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