Success Case: Bidfood Chile

Interview with Juan Sebastián Moreno, Management and Technology Manager at Bidfood Chile

Bidfood Chile: Transforming Food service Logistics with Drivin

Bidfood Chile, a leading company in the food service industry, has established itself as a benchmark in distribution to hotels, restaurants, casinos, and other gastronomic establishments.

With a history spanning over thirty years that began in South Africa, Bidfood has expanded to more than thirty countries, including Chile, where it has been operating for over twelve years.

Expansion and Logistics in Chile

In Chile, Bidfood operates a network of distribution centers covering the country from Antofagasta to Punta Arenas. The company employs over six hundred people, both directly and indirectly, and manages a fleet of more than 150 trucks, all of which are operated through Drivin TMS (Transportation management system).

Implementing Drivin TMS

Juan Sebastián Moreno, Management and Technology Manager at Bidfood Chile, shares insights on how Drivin has transformed their logistics operations:

"Drivin has significantly enhanced the efficiency of our logistics processes, accelerating deliveries through technology-assisted planning. Additionally, the real-time data it provides allows us to respond more quickly and effectively to our customers."

Initially, Bidfood introduced Drivin in select vehicles in Chile's capital. Today, 100% of its fleet in Santiago operates with the system. From there, the company has expanded the platform to various branches, aiming for full nationwide implementation by the end of 2024.

María Alexandra Estrada, Project Manager in the Technology Department, reinforces this vision:

"We started working with Drivin in 2021, initially in our Santiago and Puerto Montt branches. By October 2023, we had extended the platform's implementation across the country, growing from two to eight branches nationwide.

Bidfood's experience with Drivin has been extremely positive, and we are very pleased with what we have achieved together."

Tangible Benefits

Before adopting Drivin, Bidfood struggled with a lack of visibility and traceability, which affected their ability to provide timely responses to customers.

Paula Espinoza, Head of the Call Center Department, highlights how Drivin has improved customer service:

"Drivin has been a game-changer for us. Previously, we faced significant delays in obtaining timely information to assist our customers. With this platform, our response times have improved considerably."

The adoption of Drivin has led to significant improvements not only in logistics and deliveries but also in information management. Moreno elaborates:

"We can now provide real-time responses to our customers more efficiently, reducing unnecessary interactions between our Customer Service, Sales, and Operations & Logistics teams. Our experience with Drivin has been excellent, and we are thrilled with what we have accomplished together."

Personalized Support and Ongoing Assistance

One of the key aspects Moreno emphasizes is the outstanding level of personalized attention they have received from Drivin, which has been crucial to their satisfaction and continued success:

"The level of personalized support we receive from Drivin has been outstanding. We look forward to strengthening this relationship over time and continuing to improve our business with the tools they provide."

This individualized approach is complemented by continuous and adaptive support, ensuring that operational challenges are addressed efficiently and in real-time. This collaboration has not only optimized internal processes but has also driven significant improvements in efficiency and productivity, laying a strong foundation for future innovations and sustainable growth.

Looking Ahead

Bidfood began using Drivin as its TMS at the end of 2021, seeking a better solution to manage its fleet and provide real-time information to its operations, sales, and support teams.

As Bidfood Chile progresses toward full implementation of Drivin across its entire fleet, the company sets an example of how technology can transform and optimize logistics in the food service industry.

Bidfood Chile’s experience with Drivin is a testament to the power of technology in enhancing logistics efficiency and customer satisfaction. With a successful and expanding implementation, Bidfood Chile continues to lead the way in food service distribution, proving that innovation and collaboration can drive extraordinary results.

If you'd like to see how a TMS solution such as Drivin can improve your logistics operation, feel free to leave your details in the form below!