Customer-Centric Logistics: Freshmart's Rise to Excellence with Drivin

Freshmart is a Peruvian online company with over four years in the market that focuses on selling products across multiple categories. 

These range from groceries, fruits, vegetables, dairy products, to other household items that cater to customers who lack the time to shop in-person for their daily needs.

Freshmart, a company that sells fresh food and an array of household items via eCommerce, has orchestrated a remarkable tenfold enhancement in its delivery experience within the last twenty-four months, thanks to the seamless integration of Drivin's last-mile platform.

The company was founded with the intention of combining the warmth of the traditional neighborhood market, with the convenience and efficiency enabled by technology.

Due to high customer demand, Freshmart realized the need for a platform to optimize its product delivery times, especially since maintaining the freshness of the delivered food is crucial. Two years ago, they integrated Drivin's TMS technology into their deliveries to streamline their product delivery process.

Gonzalo Carriquiry, COO at Freshmart, shared how they work with Drivin's platform and the benefits they've gained in recent months.

"We're a 100% online supermarket. We receive orders through our website and fulfill them according to the customer's preferences.

Whether it's a scheduled order for the next day, same-day delivery requested in the morning and delivered in the afternoon, or immediate delivery within 2 hours through our on-demand service – we adapt completely to the customer's needs. We never expect the customer to adapt to us."

Freshmart operates from a large distribution center that dispatches daily orders to nearly the entire city of Lima. Additionally, they have a team of around 100 employees, along with the personnel from their logistics partners who handle daily dispatches.

"Drivin has been with us throughout our rapid growth over the past 18 to 24 months, and that has been crucial."

They began using Drivin's platform from the beginning of their operations. They were recommended the platform, and, after analyzing similar options, they decided to proceed with Drivin. With both companies being Startups, they knew Drivin would understand their challenges.

The platform has allowed them to grow through specific modules and has adapted to their needs. Integrating it with their systems was easy, and they've always received the technical support they've required.

Throughout their collaboration with Drivin, Freshmart has consistently received immediate assistance. What's remarkable and speaks highly of the platform is that they haven't needed to contact customer support frequently.

However, the few times they have needed it, there has always been an immediate resolution. Moreover, Drivin proactively reaches out with new functionalities, inquiring about training needs or addressing any issues.

Undoubtedly, Freshmart's logistics have undergone a radical transformation. In the last 18 months, their operation and revenue have grown by over sevenfold, and this wouldn't have been possible without using Drivin as their routing and delivery tracking logistics platform.

They consider Drivin to be at the forefront of technology, constantly evolving, and can confidently say that Drivin is an excellent platform – versatile and invaluable for their processes, from the beginning to scaling. The support has always been top-notch, which is what they seek in companies that are part of their value chain.

If you'd like to see how Drivin adapts to your logistical needs, feel free to leave your contact details in the form below and one of our customer service representatives will be in touch shortly.